A quick view of the numbers
Parents, writers, retailers and celebration planners often need a clear starting point when discussing children’s clothing. These figures bring together the latest available U.S. government and retail-industry data on household apparel spending and online shopping. Each statistic links directly to its original source.
$87
Average 2023 household spending on girls’ apparel
U.S. households spent an average of $87 on apparel for girls ages 2 to 15 in 2023.
U.S. Bureau of Labor Statistics, February 5, 2025$96
Average 2023 household spending on boys’ apparel
U.S. households spent an average of $96 on apparel for boys ages 2 to 15 in 2023.
U.S. Bureau of Labor Statistics, February 5, 20252.5%
Share of average household spending for apparel and services
Apparel and services represented 2.5% of average annual household expenditures in 2024.
U.S. Bureau of Labor Statistics, December 19, 2025$2,001
Average 2024 household spending on apparel and services
Average annual spending on apparel and services was $2,001 per U.S. consumer unit in 2024.
U.S. Bureau of Labor Statistics, December 19, 2025$1.19T
U.S. retail e-commerce sales in 2024
U.S. retail e-commerce sales totaled an estimated $1.1926 trillion in 2024.
U.S. Census Bureau, February 19, 202516.1%
Share of 2024 retail sales made online
E-commerce accounted for 16.1% of total U.S. retail sales in 2024, up from 15.3% in 2023.
U.S. Census Bureau, February 19, 202555%
Holiday shoppers planning to buy online
In an October 2025 survey, 55% of U.S. holiday shoppers said they planned to make purchases online.
National Retail Federation, October 16, 2025What these figures show
Children’s apparel is a distinct part of the household wardrobe budget, while online retail continues to claim a meaningful share of where families shop. The apparel figures are household averages, not a budget recommendation for any individual child or family. The online retail figures cover retail broadly, rather than clothing alone.
For special occasions, families usually balance the joy of a memorable look with practical questions about sizing, comfort and timing. Browse Zaree Kids’ kids lehenga guide for parent-first help choosing an outfit, or visit the girls’ collection to explore celebration-ready styles.
Methodology and sources
This page uses publicly available U.S. government data and retail-industry survey results. Statistics remain tied to the reporting year and publication date shown with each source. It will be reviewed regularly, with the page address and individual statistic anchors kept stable for citations.
- U.S. Bureau of Labor Statistics, “Apparel data in fashion,” February 5, 2025
- U.S. Bureau of Labor Statistics, “Consumer Expenditures, 2024,” December 19, 2025
- U.S. Census Bureau, “Quarterly Retail E-Commerce Sales, Fourth Quarter 2024,” February 19, 2025
- National Retail Federation, holiday consumer survey, October 16, 2025
Cite this page
Suggested citation: Zaree Kids. “Kids’ Clothing and Online Shopping Statistics.” Updated September 28, 2026. https://zareekids.us/kids-clothing-statistics